Social Media Marketing

What is Social Media Marketing?

It is the specific actions to promote and engage an audience using an platform which is focused on social activities.

What is the responsibility of a social media manager?

A social media manager is responsible for being the brand on social media. They create content, respond to comments, answer questions, and much more as the brand. Social media managers, more often than not, deal with people who have a relationship with, or have heard of, the brand.

What is your social media strategy?

With out a clear strategy your social media activities will under-perform. Having a clear helps define what needs to be done, how and who will do it. It also helps with measuring results from your social media actions.

Social Media for Business

People think social media as a business is the same as for a person. It is not. Yes, social media is about people, but for a business the aim is completely different.

There is a completely different reason for people to be on social media sites. For a business this is different.

For instance, a business can be on social media sites to:

  • Create awareness
  • Drive traffic
  • Client support
  • Build a community
  • Promotions
  • Lead generation
  • and more

Your customers are interacting with various brands and business. Are you there? Should you be there? Each channel is different. You do need to decide where you will focus.

Social Media Marketing: Start with a plan

Like mentioned above, start with a plan. Your social media plan should include the following items:

  • Social media platforms
  • Goals
  • Key Performance Indicators
  • Social Activities
  • Target audience
  • Images to be used
  • Messaging
  • Content creation
  • Content marketing (this is scheduling of posts as well)
  • Digital marketing tools or systems to be used
  • Best practice
  • Responding to messages
  • Reports and measurements
  • Responsibilities (who will be the social media champion in the business?)

Be Consistent on Social Media

Is is extremely important to be consistent on your social media. This consistency includes:

  • Brand image: Your brand, logo must be of high quality and used the same everywhere
  • Images used: Be consistent in the type of images, photos used
  • Wording: Use the same type of wording (if you are a funky brand, be funky, if you are more corporate, be more corporate)
  • Posting: Schedule a consistent flow of posts.

How can we help you? We help develop a social media strategy plan for your business. From there we help you implement, measure and improve the results you get from social media marketing.

Interested in social media marketing? Complete the form and I will contact you. We will talk about what your goals are and what you expect from reaching a wider social audience.

Here is how I help businesses grow:
  • Marketing Growth Hacking
  • Marketing Automation
  • Sales Funnels
  • Lead Generation
  • Digital Marketing Training

As a digital marketing growth hacking consultant I mainly use digital marketing tools to enable growth.

Cell: 082 325 3082.

Skype: marketingmodel

Please complete the form and I will contact you.

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