Finally! Website done and dusted! So HAPPY!
That is the feeling many people have when their new website goes live (need a website design? we can help).
Thing is; that is the START of a journey, not the end.
Last week I got one of my landing pages critiqued. WOW! What an experience that was.
At first; there was dead silence. Then they showed me where I can really improve the page (that is what I am working on now).
And when I have improved the page, I am still not done. Then we need to test.
Yes, test. Just because you think it is great, does not mean it is great.
99,99% of businesses NEVER test stuff.
At my last digital marketing seminar I shared the 2 pages I tested and showed the stats. One converted at 4%, the other one 1%.
Also rebuilding that page to get to a 10% sales conversion.
So what? Why do ALL of this marketing testing?
For one BIG reason … it makes the difference between making money, and losing money.
Going from a 2% conversion to 5% conversion is a 150% improvement.
This means; if you have 1000 people visit your site; it is the difference between having 20 leads (2%) and 50 leads (5%).
Your cost to get the 1000 people stayed the same … let that sink in … BUT your results improved by 150% (that is 30 more leads which did NOT cost you more).
Testing pays for itself in record time.
Interested in better marketing? 2020 is here. Here are some results we achieved for clients.